![The LEGO Group reveals its largest line-up of novelties inspired by Chinese culture at the CIIE - About Us - LEGO.com The LEGO Group reveals its largest line-up of novelties inspired by Chinese culture at the CIIE - About Us - LEGO.com](https://www.lego.com/cdn/cs/aboutus/assets/bltc32efda7625b7a5d/CIIE_2022_the_LEGO_Group_Booth_4.jpg)
The LEGO Group reveals its largest line-up of novelties inspired by Chinese culture at the CIIE - About Us - LEGO.com
![It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage](https://i0.wp.com/blog.marketculture.com/wp-content/uploads/2016/02/lego-workforce-istock.jpg?resize=500%2C248&ssl=1)
It's LEGO, not EGO – collaboration is central to LEGO's customer-centric culture | MarketCulture Blog - Using a Customer Culture for Competitive Advantage
![The LEGO Group reveals its largest line-up of novelties inspired by Chinese culture at the CIIE - About Us - LEGO.com The LEGO Group reveals its largest line-up of novelties inspired by Chinese culture at the CIIE - About Us - LEGO.com](https://www.lego.com/cdn/cs/aboutus/assets/blt672422251bb72042/CIIE_2022_the_LEGO_Group_Booth_1.jpg)